SEO Audit for Nurturing Touch Massage

In this project, I conducted a detailed SEO audit for a mock client in the Health & Wellness niche to identify key areas affecting the site's search visibility, technical health, and user experience. Here were my key findings:

• Using Screaming Frog, SEMrush & Moz, I detected missing meta descriptions, weak title tags, and overlooked local keywords (e.g., "Prenatal Massage in Roseville, CA"). I suggested keyword-rich optimizations to improve CTR and content enhancements to strengthen local search rankings.
• Using PageSpeed Insights, I identified slow load times due to unoptimized images, unused scripts, and inefficient caching. I recommended image compression, code minification, lazy loading, and a CDN to enhance speed.
• I found poor navigation structure & Under-optimized anchor texts and recommended strategic CTAs and optimized internal linking to boost crawlability and engagement.
• Using PageSpeed Insights, I identified slow load times due to unoptimized images, unused scripts, and inefficient caching. I recommended image compression, code minification, lazy loading, and a CDN to enhance speed.
• Leveraging Moz’s backlink checker, I uncovered low domain authority and suggested a targeted link-building strategy with guest posts, local directories, and niche partnerships to increase authority.

Google PPC Spreadsheet for Denstar Fitness

In this project, I set up a structured PPC campaign and documented it in a detailed spreadsheet to ensure an optimized Google Ads strategy for lead generation.

The campaign successfully drove traffic to my landing page, resulting in 12 lead magnet downloads.

• Using Google Keyword Planner, Ahrefs, and SEMrush, I identified high-intent, relevant keywords while analyzing competition and search volume to ensure maximum ROI.
• I set up a well-organized campaign hierarchy, including location targeting, exclusions, and budget allocation, ensuring the ads reached the right audience efficiently.
• I categorized keywords into tightly themed ad groups, improving ad relevance and Quality Score while optimizing CPC (cost-per-click).
• I implemented negative keywords to filter out irrelevant traffic, reducing wasted ad spend and increasing conversion rates.
• I wrote compelling, conversion-focused ad copy with multiple headlines and descriptions, allowing Google’s algorithm to optimize ad delivery for better engagement and CTR.

Landing Page Creation & Optimization for Lead Generation

In this project, I designed and optimized a high-converting landing page to generate leads for my fitness niche campaign. The page was built to drive downloads for a lead magnet – a muscle-building guide – and successfully captured 12 leads through a Google Ads campaign.

• Using KIT, I built a clean, conversion-focused landing page optimized for high engagement and lead capture.
• Utilized persuasive copywriting, structuring the page with a compelling headline, subheadline, and strong call-to-action (CTA) to encourage downloads.
• Applied conversion rate optimization (CRO) principles, including trust signals, minimal distractions, and a clear value proposition to maximize form submissions.
• Implemented A/B testing for form placement and CTA wording, selecting the best-performing variation for higher conversions.
• Integrated tracking & analytics through Google Tag Manager and Google Analytics, enabling conversion tracking, retargeting, and performance monitoring.
• Set up event tracking for key actions, including form submissions and button clicks, to measure user behavior and optimize the ad funnel.

Portfolio Website Development

In this project, I designed, developed, and deployed a fully responsive portfolio website.

• I built this portfolio website using HTML, CSS, and JavaScript, ensuring clean, responsive, and SEO-friendly code for optimal performance.
• The code is hosted on GitHub, and I continuously update it through Git version control. I push changes seamlessly to Cloudflare Pages, where the site is hosted.
• The website runs on denniskiplimo.com, managed via Cloudflare, with SSL enabled for security and improved SEO performance.
• I implemented best practices for page speed and Core Web Vitals, including optimized assets, lazy loading, and efficient CSS/JS structuring.
• I ensured the design is fully responsive, delivering a seamless experience across desktops, tablets, and smartphones.

Email Automation for Lead Nurturing

In this project, I set up an automated email sequence to deliver a lead magnet and engage new subscribers. The goal was to nurture leads, provide value, and build trust for future engagement.

• Utilizing KIT, I automated email delivery for users who opted in to download the guide.
• Segmented subscribers into a dedicated group (audience) upon signup.
• Triggered immediate email from dennis(at)denstarfitness.com with a direct download link via KIT.
• Optimized email design and messaging to reinforce engagement and encourage future interaction.