Digital Marketing Specialist
Rank Higher, Convert Faster & Scale Profitably with Data-Driven SEO & PPC

How I Help You Get More Traffic & Turn Clicks Into Customers
I help businesses attract the right audience, generate high-quality leads, and turn website visitors into paying customers through a strategic blend of Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Web Development.
Here’s my approach to getting you more traffic, better rankings, and higher conversions:
Search Engine Optimization (SEO)
Are you struggling with low visibility or getting absolutely no visitors to your website?
I will develop customized SEO strategies that improve your search engine rankings, drive organic traffic, and put your business in front of the people who matter most.
This is how we will achieve that:
- A Comprehensive SEO Audit to identify weaknesses and opportunities to improve your site’s performance.
- A thorough Keyword Research Strategy to find and target the right search terms that attract your ideal audience.
- On-Page Optimization by fine-tuning title tags, meta descriptions, content, and internal linking for better rankings.
- Technical SEO Fixes to improve site speed, mobile responsiveness, indexing, and overall performance.
- Strategic Link-Building to strengthen your domain authority with high-quality backlinks.
- Competitor Analysis to uncover gaps and outrank your competition with data-driven insights.
- Google Business Profile Optimization to improve local search visibility and attract customers near you.
- SEO Tracking & Performance Analysis to monitor keyword rankings, traffic, and conversions using tools like Google Analytics and Google Search Console.
Checkout my latest SEO projects
View SEO AuditPay-Per-Click (PPC) Advertising (PPC)
Spending money on Google Ads without seeing the results you expected can be frustrating. High costs, low conversions, and irrelevant traffic drain your budget without delivering real business growth.
So stop wasting money on ads that don’t convert. I’ll optimize your campaigns to drive high-intent traffic, lower costs, and increase ROI.
If you need a fresh campaign setup or an optimization strategy for existing ads, my approach ensures every dollar spent works smarter, not harder.
Here’s how we’ll make your ads work:
- Google Ads Account Setup & Campaign Structuring to ensure proper configurations, including conversion tracking, keyword match types, and bidding strategies.
- Advanced Keyword Research & Targeting to bid on high-intent keywords that attract ready-to-convert customers.
- Audience & Location Targeting to reach the right people at the right time, minimizing wasted ad spend.
- Constant Optimization & Budget Efficiency to refine bidding, negative keywords, and ad placements, ensuring you don’t waste money on irrelevant clicks.
- Landing Page & Ad Rank Optimization to improve Quality Score, lower cost-per-click (CPC), and increase conversion rates.
- Remarketing Strategies to re-engage previous visitors and turn interest into actual conversions.
- Accurate Google Ads Tracking using Google Tag Manager and Google Analytics for precise performance measurement.
- A/B Testing for Continuous Improvement to test different ad variations and refine creatives, copy, and calls-to-action.
- Defining & Tracking KPIs to measure ROI, cost per lead (CPL), click-through rate (CTR), and conversion rates for data-driven decision-making.
See how I structure Google Ads campaigns, including keyword organization, ad grouping, and responsive ad setup, in this detailed spreadsheet.
View Mock PPC SpreadsheetWebsite Development
A slow, poorly structured website kills conversions before they even happen. If your site loads slowly, isn’t optimized for search engines, or fails to guide visitors toward action, you’re losing business every second.
I won't just build you a website—I will optimize it for performance, visibility, and conversions.
I built this portfolio website from the ground up using HTML, CSS, and JavaScript—achieving a 90+ PageSpeed score and SEO-optimized performance.
I also develop high-performing WordPress websites that are fast, SEO-friendly, and optimized for lead generation.
- Custom-Coded Website Development to build lightweight, high-performance websites using HTML, CSS, and JavaScript.
- WordPress Website Development to create scalable, easy-to-manage, and conversion-optimized websites.
- Lightning-Fast Site Speed Optimization to reduce load times, improve Core Web Vitals, and enhance the user experience.
- Mobile-Responsive Design to ensure seamless performance across all devices, from desktops to smartphones.
- Landing Page Design for Lead Generation to maximize conversions through clear call-to-actions and strategic layouts.
- SEO-Integrated Development to ensure your website is built for long-term organic growth from day one.
- Hosting, Domain Setup & Site Deployment to ensure a smooth and secure website launch.
- Ongoing Website Maintenance & Security to prevent downtime, enhance security, and keep everything running smoothly.
Check out one of my WordPress projects
Visit Denstar FitnessMy Skills Overview
Hover or tap on each skill to read more about my expertise level and what I’m currently working on improving.
SEO
I have mastered all four pillars of SEO—Technical SEO, Content, On-site SEO, and Off-site SEO—guaranteeing higher rankings and visibility.
PPC
I have mastered the core aspects of PPC—campaign structuring, audience targeting, and bid optimization—while continuously refining automation, multi-channel strategies, and A/B testing to maximize ROI.
Web Development
I have mastered the basics of web development, building fast, SEO-friendly, and conversion-optimized websites using HTML, CSS & JavaScript while also developing high-performing WordPress sites.
Certifications
I am Google Ads and SEO certified, ensuring every strategy I implement is data-driven, follows best practices, and delivers real-world results. These certifications reinforce my ability to drive traffic, optimize ad spend, and improve search rankings—helping businesses grow with precision and efficiency.
What Clients Say
Dennis brought a transformative approach to our client strategies at Baseline Marketing Agency. His mastery of Google Ads and SEO not only elevated our campaigns but also led to a remarkable threefold increase in leads within just three months. His innovative strategies and attention to detail were truly a game-changer for our clients’ success.
- Alex Mose, CEO of Baseline Marketing Agency, Nakuru
Dennis built us a fantastic WordPress site that is not only beautiful but also highly functional. Our website traffic has increased significantly!
- James Lee, Founder of FitZone
Dennis'attention to detail and innovative strategies are unmatched. He transformed our SEO strategy, and now we're ranking for key terms!
- Solomon, Founder of Astute Scholar
Let’s Take Your Growth to the Next Level
I’m glad you now recognize that growing a business online requires more than just a presence—it demands a strategy.
I’ll start with a comprehensive SEO audit to uncover opportunities and fix key issues. From there, I’ll craft a data-driven approach designed to boost your search rankings, ad performance, and conversions.
- For Google Ads – I’ll refine your campaign structure, keyword strategy, and ad copy to maximize ROI.
- For SEO – I’ll optimize your site speed, technical SEO, and content to help you rank higher and attract the right audience.
Are you ready to take your business to the next level?
Please fill out the form below with your name and email address in the form below.
In the message section, share your goals, website link, and any questions you have so we can craft a winning strategy tailored to your business.